The 127th Canton fair will be held online for the first time this year due to the influence of the new champion, and will introduce the hot e-commerce project of live streaming goods.

The Canton fair set up a 10×24 hour online live broadcasting room for each participating enterprise. The enterprises can not only negotiate with the merchants individually on the Internet, but also publicize and promote to a large number of merchants through online live broadcasting.

Li xinggan, director general of the foreign trade department of the ministry of commerce, said the fair will promote the online display of all 25,000 exhibitors. Among them, the export exhibition divided 16 categories of goods according to electronic appliances, consumer goods, textile and clothing, medicine and health care, and set up 50 exhibition areas respectively. Import exhibition will set up electronic appliances, building materials hardware and other six major themes, all the exhibits at the same time online. At the same time, the docking service will be strengthened and a special docking activity will be held online.

During the epidemic with live streaming goods, is now a popular worldwide new sales model. Many large malls and shopping centers have launched the "live broadcast + retail" mode to attract people to "cloud shopping". Some local governments, such as guangzhou, have also announced plans to create a "live streaming year of goods" to cultivate influential web celebrity brands.